GTM
I help Nordic and European startups prepare for, land and expand in the US. Built on experience scaling revenue teams at Dropbox, Google, Airbase, and HelloSign.
Including seven consecutive years as Dropbox's #1 globally ranked revenue leader.
"You do not rise to the level of your goals. You fall to the level of your systems."
James Clear, Atomic Habits
Track record
Finnish-born, European at heart, and I built my career as a startup GTM executive inside best-in-class US companies like Google, American Express, and Dropbox—in Europe and in the US. I've lived half my life abroad and have been based in the Bay Area since 2017, but I've never lost my Nordic roots. Helping Nordic and European companies succeed in the US is what I do.
As a part of my career in the US, I've been part of one IPO at Dropbox, first in Europe and then in the US, where I carried quota for 27 quarters and was recognized as the #1 globally ranked revenue leader for seven consecutive years. At HelloSign (post Dropbox acquisition), I built the Revenue org and tripled revenue in a single year, and led the post-merger GTM integration. I helped take Airbase from Series A to late-stage B, building Sales and CS from scratch and driving 6x revenue growth along the way.
Each of these taught me something different about what it takes to scale in the US, and that's the experience I bring to the companies I work with now.
Built teams and organizations with several hundred people from Seed to Post-IPO and from $3M ARR to $250M.
Ranked #1 revenue leader globally at Dropbox for seven consecutive years, at one of the most competitive revenue orgs in the world. Several exits and President's Club entries as a leader. All of this while being a humans-first leader.
I've worked with and built sales motions based on PLG, Sales Assist (inbound), Outbound, and Platform Sales across Series A to D.
I'm driven to build sustainable GTM systems, operations, and methodologies that support revenue growth.
Get connected with hiring experts, VCs, operators, and advisors in my US network to speed up your go-to-market efforts.
As a coach, I help leaders and leadership teams create winning and sustainable cultures.
How
Landing in the US happens in phases. The color map below shows where I engage most in each one.
| Prep | Land | Expand | |
|---|---|---|---|
| Foundations: ICP, PMF, GtMF | |||
| Sales Process & Story | |||
| Location Strategy | |||
| Hiring & Knowledge Transfer | |||
| Targets & Compensation | |||
| Founder & Leader Capacity | |||
| Network |
Engagement
Every engagement starts with understanding where you are. From there, you choose the depth that matches your timeline and ambition: a one-time read, targeted advisory, a full buildout, or an embedded operator.
One-time diagnostic. Free, 30-minute review.
We always start here. A snapshot of your strengths, weaknesses, opportunities, and threats for your US go-to-market, before you spend a dollar entering the market.
Ad hoc advisory, billed hourly, 4-hour minimum blocks.
Go deep on one specific gap the survey surfaced: a hire, a pricing decision, a positioning question. No ongoing commitment required.
3–6 month engagement, 8 hours/week.
A holistic approach across your US go-to-market use cases—from ICP and sales process to hiring, compensation, and leader capacity—worked together, not one at a time.
By invitation, for the right fit.
Everything in Tier 2, but I join as a part-time member of your team instead of an outside advisor. This tends to come up naturally once we're already working closely together, not something to plan for upfront.
About
I spent over 15 years as an operator inside high-growth B2B SaaS companies, scaling GTM motions from Series A through post-IPO, across PLG, sales-assist, and outbound, in both Europe and the US. I was Dropbox's top-performing GTM leader globally for seven consecutive years, and before that built revenue orgs at Google and American Express.
Finnish-born, European at heart, and I've spent half my life building a career inside American companies that most Nordic founders only read about. Bridgehead exists because I've stood on both sides of that gap. I know what a Nordic team gets right, what gets lost in translation, and what it actually takes to land inside a US company's expectations, timelines, and buying process.
I'm also a two-time founder myself. I've made the mistakes I now help you avoid.
Fit check
If you can answer "yes" to the below questions, let's talk more.
Do you have paying customers and real retention in your home market?
Could someone other than you run your GTM playbook today?
Are you Series Seed building your US story into a raise, or Series A/B with budget already allocated to US expansion in the next 6–12 months?
Do you have at least 6 months of runway beyond your allocated US GTM budget?
Are you personally available to be involved, not just delegating this to a first hire?
Are you looking to build a real GTM motion in the US, not just chasing quick leads?
If you're still finding product-market fit, that's completely fine. Reach out anytime, even just to talk through where you're at. We can figure out together whether now's the right time.
Book a free 30-minute call to discuss your US expansion. In this call we'll discuss your state as a business, where you might need help, and complete a light US GTM readiness. No commitment to buy anything.
Book a Call