| 1. Foundations: ICP, PMF, GtMF |
Free US GTM
readiness mapping
Founder survey and a 30-minute walkthrough of a readiness heat map and where the biggest risks are.
|
- Validate US ICP hypothesis based on home market, pick the first segment
- Initial revenue model tied to runway to test GTM hypotheses
|
- Validate the ICP against real US deals + sales coaching
- Quantify fit (win rate, cycle, ACV vs home market). Re-cut the ICP.
|
- Account tiering, next segment expansion
- Model turned into a forecast
|
| 2. Sales Process & Story |
- US-proof your GTM motion (founder-led, outbound, partner, PLG) and sales process/method
- Customize US positioning and messaging
- Expand revenue supporting functions (from home market) to support US
|
- Convert founder-led to first repeatable process
- Forecasting and pipeline reviews
- CRM stages, methodology (Winning by Design), pipeline building. Messaging tested on US buyers.
|
- Fine-tune forecasting + pipeline health
- Sales coaching
- Sales enablement
|
| 3. Location Strategy |
- Which city and why, timing
- Optimal staffing
- Understand 6 time zones and domestic travel
|
- Define role/headcount expansion plan
|
- Second hub, HQ–US split of roles
|
| 4. Hiring & Knowledge Transfer |
- Profile the first hire, build job descriptions
- Local vetting of first hire pipeline
- Talent acquisition differences between US and Europe
|
- The riskiest hire. Screens, back-channel references
- Recruiter intros
- Moving the playbook to the US
|
- First manager or VP/GM hire
- Onboarding playbook
|
| 5. Targets & Compensation |
- Budget at US comp levels, not Nordic
- Lead with a well-structured compensation model
- Understand at-will employment differences on hiring/firing
|
- First AE or local leader plan: OTE, ramp, realistic new-market quota
|
- Team plans, territories, quota setting, manager comp
|
| 6. Founder & Leader Capacity |
- Shared language for conflict and hard conversations
- 1:1 founder coaching + leadership team sessions
|
- US team sessions: trust and communication across cultures and time zones
- 1:1 coaching for the founder: energy and stress through the landing
|
- Group sessions for the new US leadership team
- 1:1 coaching for new US leaders
- 1:1 coaching for the founder: energy and stress through the expansion
|
| 7. Network |
- VC intros for a US story in the raise
- Potential buyer intros from my network when possible
|
- Intros to first customers and design partners
- Intros to best-in-class recruiters
|
- Growth-round VCs
- Exec network
|