Community & Coaching

GTM Circle.

From reactive and isolated to responsive and connected.
Leadership Circle and Coaching on role identity, capacity, and AI for GTM leaders.

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The Why: What We Keep Hearing *

Burnout is compounding
Significant burnout in tech jumped from 45% to 55% in one year.
Leader identity under revision
Whether you feel amplified or destabilized by AI predicts your burnout.
Pressure to go faster with AI
97% say AI makes them faster at their job, leaving judgement and quality unaddressed.

The How *

Manager quality is the single biggest lever on team wellbeing — a 65% swing in job enjoyment — yet only 1 in 4 rate their manager as highly effective. Leaders carry the team's load. Nobody carries the leader's. Small peer circles plus 1:1 coaching give GTM leaders the room the role doesn't provide.

* Lenny Rachitsky & Noam Segal, State of Tech Workers Survey, 2026

The What: Circle Design

Included

6 circle sessions · biweekly, 75 min
3 × 1:1 coaching · 60–90 min, monthly
Group size: 6–8 peers, same seniority level
WhatsApp group · weekly prompt

Program Arc

Month 1
Realities of a GTM leader
Amplified or destabilized? The stories we tell ourselves vs. the real job description.
Month 2
Capacity & Recovery
Burnout climbs when "faster" becomes the floor. Recovery practices peers actually use.
Month 3
The Empowered Leader & AI
Speed is now free - judgment is the scarce asset. AI integration and personal stack.
"Our whole Go-To-Market leadership team went through the program. The team now communicates a lot better and drives revenue more effectively."

CRO · Series C · Fintech Startup